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Newsletters: The Unsung Heroes of Content Marketing
While newsletters are long-time staples for outbound marketing and direct mail campaigns, they’re sometimes overlooked for digital marketing, despite being one of, if not the most effective tools...
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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when...
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The Emergence of the Content Marketing Platform
There’s a movement to build a more cohesive and useable software platform that leverages marketing automation platforms (MAPs) and sales automation platforms (SAPs) to enable content marketers to drive...
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