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The Only 6 Ways to Build a Sustainable Content Marketing Organization
Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute and...
View Article4 Things to Look for in a Google Reader Alternative
On July 1st, 2013, Google will be formally shutting down their popular online feed reader. Over the past few months, there are been literally hundreds of Google Reader replacements that have surfaced...
View ArticleOptimizing Your Content Marketing With Secrets Exposed In Recent Google Patent
Recently there has been a lot of chatter after ComputerWorld dug up and analyzed Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively protect...
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Why LinkedIn is Betting Their Business on Content Marketing
Recently, LinkedIn announced the upcoming launch of curated channels and influencer blogs within their application about specific topics. In fact, over the past few years Linkedin has steadily...
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Curated Content: When to Claim Google+ Authorship
In the past several months, content marketers have been buzzing about Google+ authorship, a new feature that allows content creators to claim authorship of their online content and link it to their...
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Google’s Matt Cutts: Create, Curate, Don’t Aggregate
In a recent video, Google’s SEO expert Matt Cutts answers the question “Is it useful to have a section of my site that re-posts articles from other sites?” In the course of answering that question,...
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5 Tips Every Content Curator Needs to Write Better Calls-to-Action
Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of...
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Content Marketing Tips: 10 Tips and Tricks for Creating Content
By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating...
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How Content Curation Fits Into Your Marketing Mix, Pt. 1
Content marketing has become a red-hot buzzword for brands of all sizes. According to our B2B Marketing Trends survey, 87 percent of marketers use content marketing as a key part of their strategy....
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How Curation Fits Into Your Marketing Mix Part 2: 8 Tips for Successful...
The word curation has taken on a new meaning, but the concept remains the same: Other people’s work in your space. Image by Michael Phams on Flickr. Pawan Deshpande, the author of this post, is the...
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6 Content Curation Templates for Content Annotation
A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding and sharing...
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Content Curation: 6 Strategies to Add Value With Your Own Commentary
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair...
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The 4 Steps to Content Marketing Enlightenment
In recent weeks following Content Marketing World, we have found that our “STOP Egocentric Content Marketing” message has been resonating with content marketers far and wide. The essence of the...
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5 Ways to Engage Readers Through Curated Content
Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize...
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What Marketers Need to Know About Ethical Curation, Part 1
With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content....
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4 Best Practices for Ethical Content Curation – Part 2 of Content Marketing...
My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to...
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Is Your Content Curation Ethical? A 10-Step Checklist
Curation itself is nothing new — museums have used art curators for centuries — but online content curation is still in its early stages. The early years of the internet were like the “Wild West,” and...
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Content Marketing SEO: The Good, The Bad & The Ethics
As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content...
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Content Marketing Interview Questions
As expected with the growth of content marketing, and the investment in content marketing (71 percent of companies are increasing budgets according to one survey), more companies are opening up content...
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8 Content Marketing Use Cases Mapped to the Vendor Landscape
Even though 71 percent of organizations are increasing their spend on content marketing this year, few marketers will achieve content enlightenment due to a lack of strategy, content marketing...
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Content Marketing Tools: The Ultimate List
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web...
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The Comprehensive Guide to Content Marketing Analytics & Metrics
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers fall back...
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Newsletters: The Unsung Heroes of Content Marketing
While newsletters are long-time staples for outbound marketing and direct mail campaigns, they’re sometimes overlooked for digital marketing, despite being one of, if not the most effective tools...
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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when...
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The Emergence of the Content Marketing Platform
There’s a movement to build a more cohesive and useable software platform that leverages marketing automation platforms (MAPs) and sales automation platforms (SAPs) to enable content marketers to drive...
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