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What’s Your Content Curator Type
When stuck waiting in the grocery checkout line, I’ve been known once or twice to flip through the magazines displayed to entice impulse buyers and entertain people like me. Without fail, there is...
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2011 B2B Marketing Trends Survey Points to the Popularity of Content Marketing
It’s that time again for marketers to develop their budgets for next year. But how can they allocate their money to the most effective plans if they don’t know the current trends? Fortunately, we...
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How to Kick Off 2012 as a Content Marketing Pro
As the new year kicks off, marketers are determining how they can improve their efforts as they lay out their plans for 2012. One strategy that won’t be going away anytime soon is content marketing....
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Sh*t Content Marketers Say
Like most social-media savvy people, the team at HiveFire could not help but take notice of the latest sensation sweeping the internet- the “Sh*t People Say” videos. Despite the trivial content...
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Keep Your Content Beast Healthy With A Balanced Diet
It’s no secret that relevant, compelling content is the key to content marketing success. What’s less obvious, however, is how to generate and deliver fresh content. Anyone who is currently a content...
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8 Ideas for Feeding Your Content Beast
If you are involved in content marketing, then you are familiar with the content beast. It’s always hungry for content — blog posts, podcasts, tweets, eBooks, press releases, videos; it will eat...
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7 Ways to Organize Your Content for Curation
Organizing your content is a powerful way to surface up older content to give it a greater shelf life and help your audience discover more relevant materials. Whether you are curating or creating...
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Content Marketing Strategy Growing, While Others On Decline Says Survey
Last week at Curata, we released our findings from our second annual B2B Marketing Trends Report for 2012. After surveying over 450 marketing professionals, we discovered a few consistencies and...
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14 Sources for Content Curation Inspiration
Hootsuite’s curation tool Increasingly, content marketers are employing content curation, the process of finding, organizing and sharing third-party content, as a part of their content marketing...
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5 Examples of Real-World Companies Implementing Successful Content Curation
87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new player, content curation is a strong...
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4 Content Curation Tips You Can Take from Brand Success Stories
Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content...
View ArticleContent Marketing Strategy: Balancing the Content Flow
In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but it’s always good to have a few...
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How Google’s Wavii & Yahoo’s Summly Acquisitions Could Hurt Marketers
In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly, a news...
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Content Curation Guidelines for Where to Share
By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content...
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Is the Next Google Reader Replacement the Recently Acquired Wavii?
There has been much buzz in the past few days about Google’s acquisition of Wavii for about $30M. Just a month prior, many were upset by another announcement from Google that they are killing Google...
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The Ultimate List Of Content Marketing Tools
I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools...
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The Downsides of Licensed Content for Curation
When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content. As you contemplate your curation strategy, it’s worth...
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The Content Marketing Pyramid: Are You Hungry for Content?
From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally high...
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The Only 6 Ways to Build a Sustainable Content Marketing Organization
Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute and...
View Article4 Things to Look for in a Google Reader Alternative
On July 1st, 2013, Google will be formally shutting down their popular online feed reader. Over the past few months, there are been literally hundreds of Google Reader replacements that have surfaced...
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